8 Steps to Create a Unified Customer Journey Post Merger

2022-05-13T13:47:15+00:00

8 Steps to Create a Unified Customer Journey Post Merger When two companies merge, it's more than just a financial transaction – it also means merging their customer bases. A poorly conceived merger can have a negative impact on the customer experience. What can you do to create a unified customer journey during and after the merger process? It's a matter of planning ahead and always taking the customer into consideration. Quick Takeaways A successful merger depends on unifying the

8 Steps to Create a Unified Customer Journey Post Merger2022-05-13T13:47:15+00:00

How to Maximize Customer Lifetime Value with Salesforce

2022-04-12T19:40:13+00:00

How to Maximize Customer Lifetime Value with Salesforce Put succinctly, business growth requires customers. Companies need to acquire them and, more importantly, retain them. So, how can Salesforce help businesses maximize customer lifetime value (CLV)? Understanding customer lifetime value is crucial for making the needed adjustments to maintain loyal buyers. Salesforce can help you do that. Let’s begin by defining customer lifetime value and how that plays a role in company growth. Customer lifetime value is a customer’s total

How to Maximize Customer Lifetime Value with Salesforce2022-04-12T19:40:13+00:00
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