The A-to-Z Guide to Salesforce Reporting for Ad Sales Without the right real-time data reports informing your decisions, sales teams and ad creatives struggle to understand whether their strategies are performing above or below par. Recent developments in Salesforce reporting for ad sales have provided many solutions to the challenges of fast, accurate ad data reporting. In this guide, you’ll learn what relevant features Salesforce Media Cloud offers and how implementing them can give your ad sales teams the tools
A 6-Point Checklist for Merging Organizations in Salesforce Companies managing multiple Salesforce instances often need a single integrated view of process and customer data that cannot be stitched together across multiple instances while maintaining high data integrity and excluding duplicates. At this point, merging organizations in Salesforce from separate instances into a single consolidated organization may present the best long-term solution. Organizational mergers involve several technical and project management challenges that should be considered in advance. In this guide, you’ll learn
The Ins and Outs of Data Governance in Salesforce In the digital era, data has become a valuable asset. Not unlike a raw material resource, the data companies generate in the course of their operations can deliver value – but only if it is manipulated, managed, and maintained. Many companies – 41% – willing to invest in this process are finding that they’re doubling their chances of making improved, data-driven decisions. To share in their success, organizations need to develop
How to Drive Value to Customers with the Salesforce Experience Cloud In the modern world of rich digital experiences, nearly all customers – 86% – will pay more for a higher quality experience. As customer experiences continue to expand further into an evolving landscape of digital touchpoints, maintaining a coherent strategy for reaching customers where they are with personalized, relevant content has become increasingly challenging. In the world of customer relationship management (CRM), Salesforce Experience Cloud addresses precisely this challenge.
4 Things to Do With Your Salesforce Customer Data The total market value of marketing and advertising data in the United States has doubled – from $12.3 million in 2017 to $24.67 million in 2022 – in the last five years. Businesses continue to collect more customer data every year and each time that data continues to become more valuable. This growth gives you a chance to capitalize on the potential value of your customer relationship management (CRM) and Salesforce