4 Things to Do With Your Salesforce Customer Data The total market value of marketing and advertising data in the United States has doubled – from $12.3 million in 2017 to $24.67 million in 2022 – in the last five years. Businesses continue to collect more customer data every year and each time that data continues to become more valuable. This growth gives you a chance to capitalize on the potential value of your customer relationship management (CRM) and Salesforce