The Ins and Outs of Data Governance in Salesforce In the digital era, data has become a valuable asset. Not unlike a raw material resource, the data companies generate in the course of their operations can deliver value – but only if it is manipulated, managed, and maintained. Many companies – 41% – willing to invest in this process are finding that they’re doubling their chances of making improved, data-driven decisions. To share in their success, organizations need to develop