software-as-a-service - Rainmaker Cloud

4 SFDC Integration Best Practices You Need to Know

2022-09-08T03:15:40+00:00

4 SFDC Integration Best Practices You Need to Know In 2017, enterprises used an average of just 16 software-as-a-service (SaaS) applications. By 2021, that number had swelled to 110. While microservices offer companies scalability, enhanced data security, and reduced IT burdens, their endless proliferation can create serious internal data management challenges as data needed in one system often gets siloed in another. For Salesforce (SFDC) users, solving this problem means becoming adept in application integration and SFDC integration best practices.

How to Drive Value to Customers with the Salesforce Experience Cloud

Nikki Gagnon2022-05-20T07:21:29+00:00

How to Drive Value to Customers with the Salesforce Experience Cloud In the modern world of rich digital experiences, nearly all customers – 86% – will pay more for a higher quality experience. As customer experiences continue to expand further into an evolving landscape of digital touchpoints, maintaining a coherent strategy for reaching customers where they are with personalized, relevant content has become increasingly challenging. In the world of customer relationship management (CRM), Salesforce Experience Cloud addresses precisely this challenge.