Stanton Cagle - Rainmaker Cloud

Managing Media Insertion Orders

Stanton Cagle2022-02-24T22:36:15+00:00

Managing Media Insertion Orders New technologies have dramatically changed the way publishers and advertisers do business over the last few decades. So much so that a marketer from 20 years ago dropped into the present day would hardly recognize the technical vocabulary of ad purchasing. Nevertheless, some legacy instruments of negotiation have remained in use such as media insertion orders. Prior to the digital era, ad buys were almost exclusively transacted in contracts known as insertion orders. In 2022, 88.2%

Managing Media Insertion OrdersStanton Cagle2022-02-24T22:36:15+00:00

Publisher’s Guide to Digital Media Sales

Stanton Cagle2022-02-24T22:27:53+00:00

Publisher's Guide to Digital Media Sales If you're a publisher, how strong are your digital media sales? To increase your digital media sales, you need to understand why digital media is important, what advantages you have over programmatic digital ad agencies, and how to create a successful digital media sales strategy. For savvy publishers, opportunities abound. Digital media sales are essential to publishers because consumers are spending an increasing amount of time online Publishers have an advantage in digital

Publisher’s Guide to Digital Media SalesStanton Cagle2022-02-24T22:27:53+00:00

3 Ways to Optimize Ad Inventory for Sales

Stanton Cagle2022-02-18T19:04:50+00:00

3 Ways to Optimize Ad Inventory for Sales Following sharp declines during Covid restrictions in 2020, global advertising spending increased by 32% in the first half of 2021 and should remain above 23% for the total year tally. With spending on the rise, ad inventory management has a crucial role to play in publisher sales success in 2022. For publishers, optimizing ad inventory means quantifying the value of your ad spaces as accurately as possible, neither above nor below what

3 Ways to Optimize Ad Inventory for SalesStanton Cagle2022-02-18T19:04:50+00:00

How To Solve Inefficiencies In Ecommerce Order Management

Stanton Cagle2022-02-18T18:54:46+00:00

How To Solve Inefficiencies In Ecommerce Order Management Does your online business suffer from inefficiencies in ecommerce order management? Such inefficiencies are not uncommon and typically result from a lack of integration with order acceptance, payment processing, order processing, fulfillment, and other essential operations. To solve these inefficiencies you need to fully integrate your ecommerce website with all your other operations, which you can do with a digital order management system. Ecommerce order management encompasses the entire online ordering

How To Solve Inefficiencies In Ecommerce Order ManagementStanton Cagle2022-02-18T18:54:46+00:00

How to Improve Your Media Sales Strategy: 3 Best Practices Worth Considering

Stanton Cagle2022-02-11T20:23:29+00:00

How to Improve Your Media Sales Strategy: 3 Best Practices Worth Considering Over the last two decades, technology has radically altered the nature of media sales, moving content first from the printed page to the monitor and then from the monitor to the smartphone. However, until recently, most businesses set the pace of their digital transformations for themselves. Covid-19 changed that for approximately 97% of businesses. With many pandemic era practices set to remain in place for the foreseeable future,

How to Improve Your Media Sales Strategy: 3 Best Practices Worth ConsideringStanton Cagle2022-02-11T20:23:29+00:00