How to Determine the Value of Your Ad Inventory

2022-09-16T15:03:33+00:00

How to Determine the Value of Your Ad Inventory Car dealerships do lot checks to calculate the value of their car inventory, and banks do audits to calculate the value of their cash inventory, but how do ad publishers calculate the value of their ad inventory? Advertising is a major source of income for most online businesses, so understanding and determining the value of your ad inventory is a critical activity for any business trying to succeed in the 21st

How to Determine the Value of Your Ad Inventory2022-09-16T15:03:33+00:00

Salesforce Advertising Studio: Powering Data-Driven Advertising

2022-09-05T09:34:22+00:00

Salesforce Advertising Studio: Powering Data-Driven Advertising What do you think of when you read the word “whassup”? Today, the Budweiser “whassup” campaign is old enough to drink. Despite being over 22 years old, Budweiser’s advertising has left its mark on pop culture and the collective memories of a generation. When you read the word “whassup,” chances are good that you still think of Budweiser after all those years. Advertising is powerful. The advertising industry is worth nearly $150 billion today,

Salesforce Advertising Studio: Powering Data-Driven Advertising2022-09-05T09:34:22+00:00

Can Salesforce Media Cloud Be Your Revenue Generating Machine?

2022-08-18T15:14:24+00:00

Can Salesforce Media Cloud Be Your Revenue Generating Machine? In 2002, watching a movie meant driving to a Blockbuster or Movie Gallery, renting a VHS or DVD, watching it on a CRT television set, then driving back to the video store to return it (hopefully, you remembered to be kind and rewind). Today, consuming media looks radically different than it did a few short decades ago. While a few legacy video stores and Redbox kiosks are still in business, today’s

Can Salesforce Media Cloud Be Your Revenue Generating Machine?2022-08-18T15:14:24+00:00

How to Determine the Value of Your Ad Inventory

2022-09-16T14:44:59+00:00

Can Salesforce Media Cloud Be Your Revenue Generating Machine? In 2002, watching a movie meant driving to a Blockbuster or Movie Gallery, renting a VHS or DVD, watching it on a CRT television set, then driving back to the video store to return it (hopefully, you remembered to be kind and rewind). Today, consuming media looks radically different than it did a few short decades ago. While a few legacy video stores and Redbox kiosks are still in business, today’s

How to Determine the Value of Your Ad Inventory2022-09-16T14:44:59+00:00

Why You Should Be Building Low-Code Salesforce Apps

2022-07-06T07:03:36+00:00

Why You Should Be Building Low-Code Salesforce Apps There's a reason people drive cars instead of walking, type on computers instead of typewriters, and do math on calculators instead of pencil and paper. While some people enjoy the recreation of a long walk, the nostalgia of a typewriter, or the discipline of pencil and paper, these have all fallen out of common practice because there are better tools to help us accomplish these tasks. Knowing and using the right tool

Why You Should Be Building Low-Code Salesforce Apps2022-07-06T07:03:36+00:00
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